SOCIAL MEDIA MARKETING
TESTING, TESTING…
- Advertising on social media is cutthroat, which is why it’s crucial to maximize your return on ad spend.
- Testing is critical to good results. We test every part of our social media advertisements: graphics, tag lines, social proof markers, and especially the copy.
- Testing extends to demographics, too. Know your audience and target them relentlessly.
- Use social media data to your advantage. Retarget customers who have previously purchased or who have interacted with your ad without purchasing.
IT’S THE COPY, STUPID!
- Less is more. 80% of customers will stop reading after the first line, so snag their attention with a catchy headline!
- Use what works: Hooks, cliffhangers, and review/testimonial snippets.
- Don’t forget the visual creative. A stunning image can entice a consumer to stop and actually read your copy.
- If it’s not working, try, try again. Even the best copywriters can’t always guess what will resonate with a target audience on the first try.
