EMAIL MARKETING
LEAD GENERATION AND ONBOARDING
- We use email marketing to establish relationships with the customer before attempting to make a sale.
- In this example campaign, we use a lead-generation advertisement or offer on our website to encourage customers to sign up for the email list.
- Instead of asking the consumer for something (a purchase), we offer them something instead: a free ebook or series of ebooks.
- We send three freebies, each sold with enticing copy, before pushing for a sale.
- Finally, we finish with an upsell—a multi-book bundle with outstanding value.
- Automated onboarding ensures the timing of the email campaign gives customers the chance to read the free offers before paid offers are presented.
PERSUASIVE COPY
- The best sales techniques in the world won’t work if you fail at the most basic aspect of email—the copy.
- Our copy is engaging, conversational, and funny. We hook the reader on the product first—then make the sale.
- Voice matters! The tone of the copy mimics the tone of the novels being sold—personable and irreverent, but honest.
